Hokkai Heso Matsuri
Dates
2026-07-28 – 2026-07-29
Venue
Shin-Aioi Street, central Furano
Address
4 Asahimachi, Furano City, Hokkaido 076-0026
Nearest Station
JR Furano Station (approx. 3 min walk to Shin-Aioi Street)
Hours
Detailed 2026 program hours were not confirmed on the reviewed official program page. The festival is held on July 28 and 29; check the official program before visiting.
Admission
Admission details were not confirmed on the reviewed official event pages. Check the official site before visiting.
Overview
Hokkai Heso Matsuri (Belly Button Festival) is a summer festival held in Furano, central Hokkaido, every July 28 and 29. The festival celebrates Furano's identity as the geographical center of Hokkaido. Dancers paint large comic faces on their bellies and parade through central Furano, dancing the Heso Odori (Belly Button Dance) in unison. The festival began in 1969 and now attracts both local participants and visitors from across Japan and overseas. Food stalls, stage performances, and shrine events spread across the city center, all within walking distance from JR Furano Station.
Highlights
The signature moment is the Heso Odori parade, where dance teams with painted bellies advance through central Furano. Food stalls and festival events are held around central Furano, within walking distance from JR Furano Station. Detailed 2026 program times were not confirmed on the reviewed official program page, so check the official site before planning your visit.